Best Makeup Brands in Pakistan (2026): Local and International

Updated October 2026. Brand details and prices were checked on 8 October 2026.

The makeup and cosmetic brands on Pakistani shop shelves come in two groups: local brands made or sold by Pakistani companies, and international brands from Germany, France, Turkey and the US. There are also budget imports whose makers don’t say where they are based. Some brand names sound foreign. Rivaj UK and Medora of London are both Pakistani companies, and Emelie is a Pakistani brand with products made in China. Kryolan, often taken for a local brand, is German.

This guide lists who makes each brand, what it sells, what it costs, and what each brand says about halal and cruelty-free. We sell some of these brands at HGS Cosmetics, and we say so where we do. The rest are here because people ask about them.

Top 10 makeup brands in Pakistan: quick picks

For the lowest prices, start with Miss Rose, Medora and Rivaj UK. For halal claims, look at Masarrat Misbah and Conatural. For professional makeup, Kryolan. Ten brands and why to pick each:

1. Miss Rose: the lowest prices on this list, from Rs 154 at HGS.
2. Medora: the oldest Pakistani brand on this list (it dates itself to 1961), with lipsticks at about Rs 320 to 370.
3. Rivaj UK: low-cost everyday makeup from a Lahore company, lipsticks from Rs 375.
4. Luscious: a local brand PETA lists as cruelty-free, lipsticks at Rs 1,175.
5. Masarrat Misbah: says it was Pakistan’s first halal-certified makeup brand.
6. Conatural: a makeup line it calls vegan, from a brand that says it is certified halal.
7. Glam Girl: base makeup for weddings and events.
8. Emelie: low-cost foundations and mascaras, Rs 350 to 1,199 at HGS.
9. Maybelline New York: an international brand with foundations at about Rs 1,499.
10. Kryolan: German professional and stage makeup, PETA-listed as cruelty-free.

Makeup and cosmetic brands in Pakistan at a glance

Prices are full prices on each brand’s own website. “About” means the price at Pakistani retailers, and “at HGS” means our price. Most brand stores run sales, so you will often pay less.

Pakistani makeup brands list

Luscious Cosmetics

Mehrbano Sethi started Luscious in Lahore in 2007. Its Hydracolor lipsticks (Rs 1,175) and Softlight Powder Foundation (Rs 3,995) are its main products, alongside brow pencils, press-on nails, lashes and brushes. Luscious calls itself Pakistan’s first makeup brand. It describes its products as cruelty-free, vegan and halal, and PETA’s cruelty-free database has listed it since December 2019.

Masarrat Misbah Makeup

Masarrat Misbah, who founded the Depilex salons, launched her own makeup line in the mid-2010s. Dawn’s Aurora magazine reported at launch that the products were made in Turkey. The Silk Foundation costs Rs 5,399, near the top of the local price range, and the Signature Lip Liner Rs 1,499. The brand says it was Pakistan’s first halal-certified makeup brand. It also says it is cruelty-free, and PETA lists it. Only some products, such as the Ultra Wear Foundation, are labelled vegan.

Rivaj UK

Despite the “UK” in its name, Rivaj belongs to SJS International, a Lahore company, and has sold makeup since 2008. It is one of the lowest-priced local brands: a Color Fusion Lipstick is Rs 375 and the Perfect Coverage Mineral Foundation Rs 950. Rivaj HD is its higher-priced makeup range. A few products, such as the 24K Gold Primer, are labelled cruelty-free.

Medora

Medora of London is a Karachi company. Its own website dates it to 1961, which makes it the oldest Pakistani brand on this list. Its lipsticks come in matte and glossy finishes and cost about Rs 320 to 370 at retailers. It also sells nail colour.

Christine Cosmetics

Christine is a Karachi brand that sells low-cost makeup, mostly base: pancake, stick and liquid foundations, plus blushes, nail polish, and pencils for lips and eyes. A liquid foundation costs Rs 1,750 and a 14 ml nail polish Rs 450. Christine has two online stores with different prices, so compare before you buy.

Zay Beauty

Zay Beauty is an Islamabad brand, according to its LinkedIn page, and The News says it was started by Zainab. Its product names are desi: the Mod Skot palette, Lip Pashminas (Rs 2,000) and foundation shades such as Bajra. The Lucent Matte Foundation (Rs 3,400) is labelled made in Italy. Some products are labelled halal and cruelty-free, and others vegan and cruelty-free.

WB by Hemani

Hemani Herbals launched WB by Hemani in 2017 with TV host Waseem Badami. Most of the range is herbal skincare, hair care and fragrance. The makeup is sold as Herbal Infused Beauty: compact powders (Rs 1,580), blushes (Rs 1,910), highlighters and brow palettes. Hemani labels this range halal, vegan, paraben-free and cruelty-free.

Glam Girl

Glam Girl has sold makeup since 2017. Its range is mostly base makeup for weddings and events: a Bridal Foundation (Rs 3,500), the Aqua Glam Dual Foundation Pancake (Rs 2,240), loose powders and bridal bundles. Other sellers use similar names, so check you are on glamgirls.pk.

BBA by Suleman (formerly Beautify by Amna)

Beautify by Amna now trades as BBA by Suleman. It belongs to SH Labs, a Pakistani cosmetics manufacturer. Its 24K Gold & Roses collection sits alongside foundations, primers, lipsticks and eyeshadows. Full prices run from Rs 2,800 for a Comfy Matte Lipstick to Rs 3,300 for the Florence tinted foundation. The brand says its products are paraben-free and mercury-free.

Bling by Nadia Hussain

Model and TV host Nadia Hussain launched Bling in March 2019. Its NH Pump It Up Foundation costs Rs 5,235, one of the highest prices among local brands, and its Infinity Nails long-wear polish Rs 750. It also sells lashes, body mists and skincare.

Conatural

Sisters Myra Qureshi and Rema Taseer started Conatural in Pakistan. It is mainly an organic skincare and hair care brand with a smaller makeup line it describes as vegan: Silk Foundation (Rs 3,999), concealers, powder blush and Long Stay Liquid Matte Lipstick (Rs 1,999). Conatural says it is certified halal and cruelty-free.

Emelie

Emelie was set up in Pakistan in 2020. Its packaging says “emelie Paris”, but the products are made in China and the brand is Pakistani. It sells low-cost foundations, concealers, mascaras, lip glosses and blush palettes, and says all its products are cruelty-free and vegan-friendly.

We have 62 priced Emelie makeup products in stock at HGS, from Rs 350 to Rs 1,199. Emelie foundations are the largest group, including the Professional Matte Foundation (Rs 999). The Long Curly Mascara (Rs 350) and Cheek Heat Liquid Blush (Rs 1,000) are our best sellers from the brand.

International makeup brands in Pakistan

Kryolan

Kryolan is a German company. Arnold Langer founded it in Berlin in 1945, and his family still runs it. It makes professional and stage makeup; its main ranges are TV Paint Stick, Supracolor and Dermacolor. It is the most expensive brand on this list, at about Rs 5,600 for a TV Paint Stick and Rs 14,030 for HD Micro Foundation at Pakistani retailers. PETA lists Kryolan as cruelty-free.

Maybelline New York

Maybelline is a New York brand owned by the French group L’Oréal. Its best-known lines are Fit Me and SuperStay foundations and its mascaras. A Fit Me BB cream or a SuperStay Lumi-Matte foundation costs about Rs 1,499 at retailers. PETA does not list Maybelline as cruelty-free.

L’Oréal Paris

Eugène Schueller founded the L’Oréal group in Paris in 1909. In Pakistan, L’Oréal Paris Infallible foundations cost about Rs 4,795 for the liquid and Rs 5,499 for the powder. Its makeup is harder to find here than its hair care and skincare. L’Oréal is on PETA’s list of companies that test on animals.

Golden Rose

Golden Rose is a Turkish brand. It sells low-cost eyeliners, lipsticks, nail polish and face makeup, and a Dream Eyes eyeliner costs about Rs 750 in Pakistan. PETA lists Golden Rose as cruelty-free.

Miss Rose

Miss Rose is an imported low-cost brand. We could not find an official company site saying where it is based. Its range is colour makeup: palettes, highlighters, eyeliners, compact powders and matte lipsticks.

Miss Rose is the biggest makeup brand at HGS, with 114 priced products in stock from Rs 154 to Rs 1,550; half of them cost Rs 599 or less. Customers buy the Miss Rose Diluent Gel (Rs 350) more than anything else from the brand. Others include the Highlighter Palette (Rs 499), the 8-shade Blusher Palette (Rs 750), the Fixti Stay Over Setting Spray (Rs 699) and Miss Rose foundations. See all Miss Rose makeup.

Kiss Beauty

Kiss Beauty is a low-cost imported brand sold through Pakistani shops, mostly for lip glosses, lip stains and lip care. It is a different company from the US brand KISS, which makes press-on nails and lashes. We could not find an official company site saying where it is based.

Affordable makeup brands in Pakistan, by budget

These groups use the prices in the table above.

• Under Rs 1,000: Miss Rose, Medora, Rivaj UK, Golden Rose and Christine nail polish. Emelie has products under Rs 1,000 at HGS, from Rs 350.
• Rs 1,000 to 3,500: Luscious lipsticks, Zay Beauty, Glam Girl, WB by Hemani, BBA by Suleman, Christine foundations, Conatural lipsticks and Maybelline.
• Above Rs 3,500: Masarrat Misbah and Bling foundations, Luscious and Conatural foundations, L’Oréal Paris and Kryolan.

Brand-store sales can move a brand down a group. When we checked, WB by Hemani was about 60% off, and some BBA by Suleman products were about half price.

Halal, vegan and cruelty-free makeup brands in Pakistan

Brands make two different kinds of claim. Some appear in PETA’s cruelty-free database, which checks companies against its own standard. Others describe themselves as halal, vegan or cruelty-free on their packs and websites, and you have to take their word for it or ask to see the certificate.

• Listed by PETA as cruelty-free: Luscious, Masarrat Misbah, Kryolan and Golden Rose.
• Listed by PETA as testing on animals: Maybelline and L’Oréal Paris.
• Brands that call themselves halal: Masarrat Misbah, Conatural and Luscious, plus some Zay Beauty products and the WB by Hemani Herbal Infused Beauty range.
• Brands that call themselves vegan: Luscious, Conatural’s makeup line, Emelie, the WB by Hemani makeup range, and some Masarrat Misbah and Zay Beauty products.

If halal matters to you, check the pack for the name and logo of the body that certified it.

How to tell if makeup is genuine

• Buy from the brand’s own store or a shop that has stocked the brand for a long time.
• Check the price against the brand’s own store. A foundation selling far below the brand’s own sale price may be fake or old stock.
• Look for a batch number and an expiry or manufacturing date printed on the pack itself.
• Check the seal and the smell when it arrives. A sour or oily smell, or a texture that has split, means the product has gone bad.

If you order from HGS and something arrives damaged or looks wrong, message us before you use it.

Makeup brand FAQs

Which makeup brand is best in Pakistan?

For low prices, Miss Rose, Rivaj UK and Medora. For halal claims, Masarrat Misbah and Conatural, which both say they are certified. For professional and stage makeup, Kryolan, the most expensive brand on this list. Of the local brands here, PETA lists only Luscious and Masarrat Misbah as cruelty-free, and Luscious costs less.

Which is the oldest makeup brand in Pakistan?

Medora of London, a Karachi company, dates itself to 1961. Luscious, founded in 2007, calls itself Pakistan’s first makeup brand.

Is Kryolan a Pakistani brand?

No. Kryolan is a German company, founded in Berlin in 1945 and still owned by the Langer family.

Is Rivaj a UK brand?

No. Rivaj UK belongs to SJS International, a company in Lahore.

Is Emelie a French brand?

No. Emelie was set up in Pakistan in 2020, and its products are made in China. “Paris” is part of its branding. See Emelie at HGS.

What are the most affordable makeup brands in Pakistan?

Miss Rose, Medora, Rivaj UK, Emelie and Golden Rose all have products under Rs 1,000. At HGS, Miss Rose starts at Rs 154 and Emelie at Rs 350.

Which Pakistani makeup brands are cruelty-free?

PETA lists Luscious and Masarrat Misbah as cruelty-free. Conatural, Emelie and WB by Hemani say their makeup is cruelty-free, but PETA does not list them.